By November 7, 2016

Fry’s Marketplace Rises High at Dove Valley Road

Editor’s Note: Fry’s announced on March 13, 2017 that this store will open March 31. See full story at our sister site, North Phoenix News.


The new Fry’s Marketplace under construction, seen from North Valley Parkway near Dove Valley Road, looking west. Solar panels top the giant covered parking area (left). Photo by Robert Roy Britt

By Robert Roy Britt — The Fry’s Marketplace at the corner of Dove Valley Road and North Valley Parkway became impossible to miss recently as construction got serious and steel soared high.

The most noticeable feature on the Canyon Crossroads construction site is a 30-foot-tall covered parking structure called a PowerParasol, which will generate electricity via solar technology. It’s the second PowerParasol for Fry’s (the other is at I-17 and Bell Road). It will save the store money on its electricity bill, Fry’s spokesperson JoEllen Lynn told In&Out, adding: “It’s also doing the right thing for our environment.”

The store is slated to open in spring 2017, Lynn said.

The shopping area of the store will be about 100,000 square feet—roughly equal to two football fields. Another 20,000 square feet or more will house the stockroom and other non-shopping areas. For comparison, the Anthem Fry’s Marketplace is just under 72,000 square feet. Like the store in Anthem, the Dove Valley location will feature a wine bar, a Starbucks, and the order-and-pickup service called ClickList.

The Canyon Crossroads location will also have an apparel section, as well as a Fry’s Fuel Center, Lynn said. She said the fuel center could open before the grocery, if it’s ready sooner. Neither is expected to open before January.

Hiring for 300-350 positions for the new store will start in January. As many as half of those jobs could be filled by transferring existing Fry’s employees. Lynn said anyone who might wish to work at the new store could consider applying at another Fry’s now (at, then indicate interest in transferring when the new store opens. “Right now we have loads of jobs available,” she said.

The developer, BG Ventures, also plans 15,000 square feet of commercial space adjacent to the grocery, plus five other, separate commercial pads to lease out. Barro’s Pizza and Great Clips are listed on site plans as tenants.


What the Fry’s plaza will look like. Artist rendering courtesy Fry’s

The solar-topped covered parking structure in front of the Fry's Marketplace, seen from Dove Valley Road. Photo by Robert Roy Britt

The 30-foot-high, solar-topped, covered parking structure in front of the soon-to-be Fry’s Marketplace, seen from Dove Valley Road looking north. Photo by Robert Roy Britt


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